Search
Log in
  • Home

  • Categories

  • Audiobooks

  • E-books

  • For kids

  • Top lists

  • Help

  • Download app

  • Use campaign code

  • Redeem gift card

  • Try free now
  • Log in
  • Language

    🇳🇱 Nederland

    • NL
    • EN

    🇧🇪 Belgique

    • FR
    • EN

    🇩🇰 Danmark

    • DK
    • EN

    🇩🇪 Deutschland

    • DE
    • EN

    🇪🇸 España

    • ES
    • EN

    🇫🇷 France

    • FR
    • EN

    🇳🇴 Norge

    • NO
    • EN

    🇦🇹 Österreich

    • AT
    • EN

    🇨🇭 Schweiz

    • DE
    • EN

    🇫🇮 Suomi

    • FI
    • EN

    🇸🇪 Sverige

    • SE
    • EN
  1. Books
  2. Business
  3. Management

Read and listen for free for 30 days!

Cancel anytime

Try free now
0.0(0)

Predictive Marketing : Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Make personalized marketing a reality with this practical guide to predictive analytics

Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this audiobook focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience.

Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This audiobook shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today.

Implement predictive marketing at any size organization

Deliver a more personalized marketing experience

Automate predictive analytics with machine learning technology

Base marketing decisions on concrete data rather than unproven ideas

Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.


Authors:

  • Omer Artun
  • Dominique Levin

Narrator:

  • Tim Andres Pabon

Format:

  • Audiobook

Duration:

  • 8 h 45 min

Language:

English

Categories:

  • Business
  • Management
  • Business
  • Marketing

Others have also read

Skip the list
  1. Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know

    Mark Jeffery

    audiobook
  2. All You Can Pay : How Companies Use Our Data to Empty Our Wallets

    Anna Bernasek, D.T. Mongan

    audiobook
  3. Keto Snacks : From Sweet and Savory Fat Bombs to Pizza Bites and Jalapeño Poppers, 100 Low-Carb Snacks for Every Craving

    Lindsay Boyers

    book
  4. Always On : Digital Brand Strategy in a Big Data World

    Arve Peder Overland

    audiobook
  5. Disruptive Marketing : What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

    Geoffrey Colon

    audiobook
  6. Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management

    Gordon S. Linoff, Michael J. A. Berry

    audiobook
  7. Growth Hacking For Dummies

    Anuj Adhiya

    audiobook
  8. The Everything Guide to Writing a Romance Novel: From writing the perfect love scene to finding the right publisher--All you need to fulfill your dreams

    Christie Craig, Faye Hughes

    book
  9. Chubby in Shape : Jouw skinny en tasty meal prepping guide

    Rose Bertram, Chubby Chubby in Shape

    book
  10. Ontdek de kracht van ademen

    Mr Breath

    book
  11. De kracht van hormonen

    Susanne Esche-Belke, Suzann Kirschner-Brouns

    audiobook
  12. Voeding & Hormonen : Ontdek de energie om een leven te creëren waar je verliefd op wordt

    Marjolein Dubbers

    book

Help and contact


About us

  • Our story
  • Career
  • Press
  • Accessibility
  • Partner with us
  • Investor relations
  • Instagram
  • Facebook

Explore

  • Categories
  • Audiobooks
  • E-books
  • Magazines
  • For kids
  • Top lists

Popular categories

  • Crime
  • Biographies and reportage
  • Fiction
  • Feel-good and romance
  • Personal development
  • Children's books
  • True stories
  • Sleep and relaxation

Nextory

Copyright © 2025 Nextory AB

Privacy Policy · Terms ·
Excellent4.3 out of 5