Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Begin vandaag nog met dit boek voor € 0
- Krijg volledige toegang tot alle boeken in de app tijdens de proefperiode
- Geen verplichtingen, op elk moment annuleren
Auteur:
Verteller:
Taal:
Engels
Formaat:
Perfect Pitch : The Art of Selling Ideas and Winning New Business
Jon Steel
audiobook
Waar gaat het over als het over Joden gaat?
David Wertheim
book
The Body Remembers
Babette Rothschild
audiobook
Free
Lea Ypi
audiobook
Live Nourished : Make Peace with Food, Banish Body Shame, and Reclaim Joy
Shana Minei Spence
audiobookbook
Dopamine Detox : Biohacking Your Way To Better Focus, Greater Happiness, and Peak Performance
Nick Trenton
book
Polyvagal Safety
Stephen W. Porges
audiobook
Think Faster, Talk Smarter : How to Speak Successfully When You're Put on the Spot
Matt Abrahams
audiobook
Schopenhauer, Nietzsche en de muziek : Een hoorcollege over muzikaal denken
Herman Philipse, Leo Samama
audiobook
Noise
Cass R. Sunstein
audiobook
Seasonal Self-Care Rituals : Eat, Breathe, Move, and Sleep Better—According to Your Dosha
Susan Weis-Bohlen
audiobookbook
Karl Popper & Hannah Arendt : Een hoorcollege over de lessen van twee filosofische critici van het totalitarisme
Herman Philipse
audiobook
