Global Music Shifts explores the evolution of popular music since 1950, focusing on how technology, globalization, and socio-political contexts have reshaped the music industry and cultural trends globally. The book uses comprehensive chart data and industry statistics to highlight major shifts, such as the rise of rock and roll and the subsequent dominance of genres like hip-hop and electronic music.
The globalization of music is examined through the lens of how different regions, including Latin America, Asia, and Africa, have influenced and been influenced by global musical styles, challenging Western-centric narratives. The book adopts an interdisciplinary approach, connecting music history to sociology, economics, and cultural studies.
It argues that the interplay of technological innovation, global cultural exchange, and socio-political influences has been pivotal in driving changes in musical genres and artist popularity. Beginning with an introduction to key concepts, the book progresses through major musical eras, detailing the dominant genres, influential artists, and the factors that propelled them to prominence.
The analysis includes the impact of streaming and digital music on the industry, as well as the emergence of global pop phenomena like K-pop. By using both quantitative data and qualitative insights, Global Music Shifts offers a balanced and evidence-based analysis of the forces shaping popular music.
It provides a valuable resource for understanding the contemporary music landscape and its ongoing role in shaping global culture, making it relevant for music enthusiasts, industry professionals, and anyone interested in the intersection of music, technology, and society.
