How do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Seth Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board- created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
Practice : Die Methode, dauerhaft kreativ zu sein auch wenn es manchmal schwerfällt
Seth Godin
audiobookFree Prize Inside! : The Next Big Marketing Idea
Seth Godin
audiobookMeatball Sundae : Is Your Marketing Out of Sync?
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audiobookSmall Is the New Big : And Other Riffs, Rants, and Remarkable Business Ideas
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audiobookPermission Marketing : Turning Strangers Into Friends And Friends Into Customers
Seth Godin
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Cut The Crap And Sell More Stuff : A sales persons guide on how to increase your earning potential
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audiobookEmbrace the Struggle: Living Life on Life's Terms
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audiobookSurvival is not Enough : Zooming, Evolution, and the Future of Your Company
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audiobookThe Way We're Working Isn't Working: The Four Forgotten Needs That Energize Great Performance
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audiobookDon't Quit Your Day Job! : What You Need to Know Before You Go in Business So You Can Stay in Business
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audiobookBuilding a Small Business that Warren Buffett Would Love
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audiobookZig Ziglar on Leadership
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audiobookConfessions of a Grieving Christian
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audiobookThe Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs
Amy Wilkinson
audiobookbookThe Secrets of Closing the Sale
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audiobookA Healthy State of Panic: Follow Your Fears to Build Wealth, Crush Your Career, and Win at Life
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