Universal Analytics (UA) will stop collecting data in July 2023 and accounts are scheduled to be deleted in Jan 2024.
In order to make comparisons from year to the next, you should have at least 12-months of historical data before July 2023 comes around.
You can’t import your UA data into Google Analytics 4, unfortunately. So, if you haven’t done so already, that means migrating to GA4 IMMEDIATELY.
Some questions to ask yourself:
1. Do you have a tracking blueprint that maps out exactly what you need to make data-driven decisions?
2. Do you have detailed GA4 migration plan including all of the settings that need to be configured so your analytics tell useful stories?
3. Do you have a method for implementing Google Analytics 4 so you're able to collect all of the data you need to collect including events, page views, parameters, and triggers?
4. Do you have muliple websites and wondering how to track the potentially complex customer journey?
5. Have you considered how to deal with consent management, GDPR, CCPA and how to address loss of data?
From Best-Selling author of "How to Use Facebook for Business", Wynne Pirini, this quick-guide is lean and to-the-point. It shows exactly how to upgrade to GA4 from Google Analytics properly, while building the foundations of your first-party data 'oil rig'.
Click the cover image to preview what's inside...