"Sea Art Sails" explores the intersection of Haida art and digital entrepreneurship, revealing how this ancient artistry thrives in online commerce. The book delves into how traditional motifs are adapted for contemporary appeal, allowing artists to reach global markets while preserving their cultural heritage. It highlights the resilience of Indigenous cultures, presenting digital platforms as tools for cultural preservation and economic empowerment.
The book navigates the complexities of online business, from e-commerce platforms to digital marketing, offering practical insights for artists and entrepreneurs. Readers will discover how digital sales support Haida communities and foster intergenerational knowledge transfer. Through case studies and analysis, "Sea Art Sails" demonstrates how ethical business practices can honor cultural heritage, challenging the notion that technology leads to cultural homogenization.
Divided into three sections – The Art of Adaptation, Navigating the Digital Sea, and Sustaining Tradition – the book progresses from introducing Haida art to exploring the digital marketplace and its broader implications. It offers a unique perspective on cultural revitalization and sustainable business, making it valuable for anyone interested in art, entrepreneurship, or Indigenous studies.
