Born into a life of luxury, Reggie is a child who wants for nothing. His parents shower him with the latest toys, the trendiest clothes, and a spacious room filled with endless furniture. No material desire is left unfulfilled. Reggie's every whim is indulged, from staying up late to dressing as he pleases—or not dressing at all! His parents and their attentive staff cater to his every need and tolerate his every behavior. In short, Reggie gets what Reggie wants.

But when Reggie starts school, problems arise as the permissive environment at home clashes with the expectations of the classroom. Despite his teacher's attempts to address the situation, Reggie's family denies any issue—until a peculiar odor begins to emanate from the boy. Classmates and teachers alike start to notice that Reggie has a real problem, one that persists no matter what his parents do.

Will Reggie ever be the same again, or will this mysterious odor linger forever?