(0)

Beyond Viral : How to Attract Customers, Promote Your Brand, and Make Money with Online Video

audiobook


Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making.


Narrator: J. D. Cullum

Duration:


  1. The New Rules of Marketing and PR, 8th Edition : How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

    David Meerman Scott

    audiobook
  2. The New Rules of Sales and Service : How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

    David Meerman Scott

    audiobook
  3. Social Media Metrics : How to Measure and Optimize Your Marketing Investment

    Jim Sterne, David Meerman Scott

    audiobook
  4. Beyond Viral : How to Attract Customers, Promote Your Brand, and Make Money with Online Video

    David Meerman Scott, Kevin Nalty

    audiobook
  5. The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

    David Meerman Scott

    audiobook
  6. Real-Time Marketing and PR : How to Earn Attention in Today's Hyper-Fast World

    David Meerman Scott

    audiobook
  7. Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History

    Bill Walton, Brian Halligan, David Meerman Scott

    audiobook
  8. The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

    David Meerman Scott

    audiobook
  9. World Wide Rave : Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

    David Meerman Scott

    audiobook
  10. Tuned In : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

    Craig Stull, Phil Myers, David Meerman Scott

    audiobook