Like the ocean, the marketplace constantly changes and todayâs cresting reward becomes tomorrowâs crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistenceâand they relish a challenge. So itâs no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro Cameras, OâNeil, Reef, Quicksilver).
Packed with stories of surf innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 rules of the water, including:
⢠Learn to swimâthe basics set the stage for everything
⢠Get wetâyou canât succeed if you stick to the shore
⢠Always look âoutsideââwatch for whatâs coming or you may miss a better opportunity
⢠Commit, charge, shredâyou have to go all out to be all in
⢠Never turn your back on the oceanâalways stay in touch with the marketplace and the customer
⢠Stay stokedâdesire drives success
Even the best surfers fall, but they learn from their wipeouts and paddle back out to once again push the edge, knowing that with big waves come big opportunities.