Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
The New Rules of Green Marketing : Strategies, Tools, and Inspiration for Sustainable Branding
Begin vandaag nog met dit boek voor € 0
- Krijg volledige toegang tot alle boeken in de app tijdens de proefperiode
- Geen verplichtingen, op elk moment annuleren
Auteur:
Verteller:
Taal:
Engels