Revised and updated to include fresh research, insights, examples, and online applications, this classic and immensely popular resource for influence and persuasion is a famous international bestseller that has sold over 5 million copies.
The author remarkably simplifies this vitally essential topic by using engaging anecdotes and applicable examples. You can learn to use this knowledge without being a scientist if you follow Cialdini.
How to protect yourself from manipulative tactics is something you'll find out about. You can be giving someone else the benefit of the doubt if you assume you know these ideas but fail to grasp their complexities.
It is both free and surprisingly easy to understand and ethically apply the ideas. Influence is an all-inclusive guide to utilizing these principles to sway other people in your favor. It is supported by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research, which includes a three-year field study on what motivates individuals to change.
