The book explains that the social mobile cloud, a combination of three new technology changes, are the core ingredients of a digital transformation in business and society, and that they are moving more quickly and cutting more deeply than any technology transformation we have ever seen. It shows how the combined impact of social technologies, the mobile Internet, and cloud computing create incredible new business opportunities. The book provides understanding of the changes, why they are happening, what to expect, and what one can do about.

The book explains that the social mobile cloud, a combination of three new technology changes, are the core ingredients of a digital transformation in business and society, and that they are moving more quickly and cutting more deeply than any technology transformation we have ever seen. It shows how the combined impact of social technologies, the mobile Internet, and cloud computing create incredible new business opportunities. The book provides understanding of the changes, why they are happening, what to expect, and what one can do about.