Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.
Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
Inglés
How to Be a Rich Old Lady : Your Guide to Easy Investing, Building Wealth, and Creating the Wild, Beautiful Life You Want
Seeing Around Corners : How to Spot Inflection Points in Business Before They Happen
Ambition Monster : A Memoir
TurboStrategy : 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly
Every Deep-Drawn Breath : A Critical Care Doctor on Healing, Recovery, and Transforming Medicine in the ICU
Perfect : Feeling Judged on Social Media
Life's Healing Choices: Freedom from Your Hurts, Hang-ups, and Habits
Private Government : How Employers Rule Our Lives (and Why We Don't Talk about It)
The Healing Power of Faery: Working with Elementals and Nature Spirits to Soothe the Body and Soul
Throw Me a Bone : 50 Healthy, Canine Taste-Tested Recipes for Snacks, Meals, and Treats
Be Unexpected: Resetting Routines to Revolutionize the FUTURE OF WORK
Pattern Breakers : The Secrets Behind the World's Most Successful Start-Ups
Si tu trabajo te tiene frito, ¡reinvéntalo! : Un manifiesto para que profesionales y empresarios recuperemos la ilusión por trabajar juntos
La canción del líder
Unleashing the Idea Virus
Survival is not Enough : Zooming, Evolution, and the Future of Your Company
Survival Is Not Enough : Why Smart Companies Abandon Worry and Embrace Chan
Free Prize Inside! : The Next Big Marketing Idea
Meatball Sundae : Is Your Marketing Out of Sync?
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Permission Marketing : Turning Strangers into Friends, and Friends into Customers
