David A. Aaker

Autor/a • 4 libros

Brand Relevance : Making Competitors Irrelevant

David A. Aaker

Managing Brand Equity

David A. Aaker

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker

Brand Leadership : Building Assets In an Information Economy

Erich Joachimsthaler, David A. Aaker

4 de 4 títulos

Estos son todos los libros de David A. Aaker