Buscar
Iniciar sesión
  • Página principal

  • Categorías

  • Audiolibros

  • E-books

  • Revistas

  • Para los niños

  • Listas principales

  • Ayuda

  • Descargar aplicación

  • Canjear código promocional

  • Canjear tarjeta regalo

  • Pruébalo gratis ahora
  • Iniciar sesión
  • Idioma

    🇪🇸 España

    • ES
    • EN

    🇧🇪 Belgique

    • FR
    • EN

    🇩🇰 Danmark

    • DK
    • EN

    🇩🇪 Deutschland

    • DE
    • EN

    🇫🇷 France

    • FR
    • EN

    🇳🇱 Nederland

    • NL
    • EN

    🇳🇴 Norge

    • NO
    • EN

    🇦🇹 Österreich

    • AT
    • EN

    🇨🇭 Schweiz

    • DE
    • EN

    🇫🇮 Suomi

    • FI
    • EN

    🇸🇪 Sverige

    • SE
    • EN
  1. Libros
  2. Economía y negocios
  3. Marketing

¡Lee y escucha gratis durante 7 días!

Cancela cuando quieras

Pruébalo gratis ahora
3.0(1)

The Shopping Revolution : How Successful Retailers Win Customers in an Era of Endless Disruption

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their companies out of business.

In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance.

● How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them?

● How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today?

● How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath?

● How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success?

● How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion?

Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's—and tomorrow's—retail environment.


Autor/a:

  • Barbara E. Kahn

Narrador/a:

  • Lisa Larsen

Formato:

  • Audiolibro

Duración:

  • 5 h 0 min

Idioma:

Inglés

Categorías:

  • Economía y negocios
  • Marketing

Más de Barbara E. Kahn

Omitir la lista
  1. Global Brand Power : Leveraging Branding for Long-Term Growth

    Barbara E. Kahn

    audiobook

Otros también han leído

Omitir la lista
  1. No Thanks, I'm Just Looking : Sales Techniques for Turning Shoppers into Buyers

    Harry J. Friedman

    audiobook
  2. RETAIL SUCCESS IN AN ONLINE WORLD : How to Compete and Win in the Amazon Era

    Rob Fishman

    audiobook
  3. Fast Shopper, Slow Store : A Guide to Courting and Capturing the Mobile Consumer

    Gary Schwartz

    book
  4. Nunca pares de aprender : Mantente actualizado, reinvéntate y prospera

    Bradley R. Staats

    book
  5. Call of the Mall : The Author of Why We Buy on the Geography of Shopping

    Paco Underhill

    book
  6. Hágase la luz : Manos que curan 2

    Barbara Ann Brennan

    book
  7. Liderazgo (Leadership Presence)

    Amy Jen Su, Deborah Tannen, John Beeson, Harvard Business Review, Amy J.C. Cuddy

    audiobook
  8. Competing On Internet Time: Lessons From Netscape and Its Battle With Microsoft

    David B. Yoffie, Michael A. Cusumano

    book
  9. Liderazgo imperfecto : Educando a los líderes del futuro

    Jordi Alemany

    audiobookbook
  10. Leadership : In Turbulent Times

    Doris Kearns Goodwin

    book
  11. Six Billion Shoppers : The Companies Winning the Global E-Commerce Boom

    Porter Erisman

    audiobook
  12. How We Eat : The Brave New World of Food and Drink

    Paco Underhill

    audiobookbook

Ayuda y soporte


Acerca de Nextory

  • Nuestra historia
  • Trabaja con nosotros
  • Prensa
  • Accesibilidad
  • Colabora con nosotros
  • Relaciones con los inversores
  • Instagram
  • Facebook

Explorar

  • Categorías
  • Audiolibros
  • E-books
  • Revistas
  • Para niños
  • Listas principales

Categorías populares

  • Crimen
  • Biografías y reportajes
  • Ficción
  • Romántica
  • Crecimiento personal
  • Infantil
  • Hechos reales
  • Sueño y relajación

Nextory

Copyright © 2025 Nextory AB

Política de privacidad · Términos ·
Excelente4.3 sobre 5