Buscar
Iniciar sesión
  • Página principal

  • Categorías

  • Audiolibros

  • E-books

  • Revistas

  • Para los niños

  • Listas principales

  • Ayuda

  • Descargar aplicación

  • Canjear código promocional

  • Canjear tarjeta regalo

  • Pruébalo gratis ahora
  • Iniciar sesión
  • Idioma

    • 🇪🇸 España
    • 🇧🇪 Belgique
    • 🇩🇰 Danmark
    • 🇩🇪 Deutschland
    • 🇫🇷 France
    • 🇳🇱 Nederland
    • 🇳🇴 Norge
    • 🇦🇹 Österreich
    • 🇨🇭 Schweiz
    • 🇫🇮 Suomi
    • 🇸🇪 Sverige
  1. Libros
  2. Economía y negocios
  3. Marketing

¡Lee y escucha gratis durante 14 días!

Cancela cuando quieras

Pruébalo gratis ahora
3.0(1)

Why Does The Pedlar Sing? : What Creativity Really Means in Advertising

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.

And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of 'creativity', it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today's advertising is less liked and less effective than ever before.

But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we've all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again – and much more effective.

'This is a fabulous book. ...It is possibly the book I would most highly recommend to anyone in marketing.'

Rory Sutherland, Vice Chairman, Ogilvy

Audiolibro

  • Fecha de publicación: 28/2/2021

  • Idioma: Inglés

  • Editorial: Troubador Publishing Ltd

  • ISBN: 9781800469013


Autor/a:

  • Paul Feldwick

Narrador/a:

  • Paul Feldwick

Formato:

  • Audiolibro

Duración:

  • 8 h 28 min

Idioma:

Inglés

Categorías:

  • Economía y negocios
  • Marketing
  • Cultura y sociedad
  • Sociedad

Más de Paul Feldwick

Omitir la lista
  1. The Anatomy of Humbug : How to Think Differently About Advertising

    Paul Feldwick

    audiobook

Ayuda y soporte


Acerca de Nextory

  • Nuestra historia
  • Trabaja con nosotros
  • Prensa
  • Accesibilidad
  • Colabora con nosotros
  • Relaciones con los inversores
  • Instagram
  • Facebook

Explorar

  • Categorías
  • Audiolibros
  • E-books
  • Revistas
  • Para niños
  • Listas principales

Categorías populares

  • Crimen
  • Biografías y reportajes
  • Ficción
  • Romántica
  • Crecimiento personal
  • Infantil
  • Hechos reales
  • Sueño y relajación

Nextory

Copyright © 2025 Nextory AB

Política de privacidad · Términos ·
Excelente4.3 sobre 5