The product marketing textbook »Successful Go-To-Market« is the third book of the Open Product Management Workflow series. It also functions as the textbook for the certified product marketing training »Successful Go-to-Market«.
Note: the tools and templates, which are mentioned in the book will be issued in the trainings, as their application will be explained and their usage is trained under guidance in practical examples.
Additionally, you can also download the book »Successful Go-To-Market« for free in PDF format on pro-productmanagement.com.
In a successful go-to-market, the energy and time invested in strategic and technical product development up to that point can be successfully crowned. However, all previous efforts can also simply fizzle out, resulting in significant additional costs for marketing and sales again if you neglect the go-to-market. You will learn in the book which hurdles have to be overcome, how to plan and organize a successful go-to-market in a repeatable way, so that your product marketing will crown the product development.
Using the "SelfBackup" product example, which already served as an example in the previous textbooks "Strategic Product Management" and "Technical Product Management" according to the Open Product Management Workflow, you will again be shown step by step how successful planning proceeds. In the book "Successful Go-to-Market", you will learn about tools that help you identify the relevant and most efficient marketing measures. You will also learn how to coordinate marketing activities together with marketing and sales in a way that makes planning more accurate and predictable for sales, while reducing sales effort. Therefore, you will also learn how to know the best possible organization for successful product marketing and how to optimize the cooperation between departments. You will learn how the organization from product management to marketing and sales can increase success and use the available resources of personnel, time and money as effectively as possible.
We recommend reading the basics of the book "Strategic Product Management", which sets the stage for the marketing' and sales measures in this book.
