In May 1972, actor Fess Parker of Davy Crockett fame announced plans for a huge theme park complex in Santa Clara, California. Eventually, the Marriott Corporation joined the effort. Parker later departed, while Marriott continued with what was the corporation's largest project to date. Marriott's Great America opened its gates on March 20, 1976. It featured a variety of family and thrill rides on a grand scale plus live entertainment, including multiple stage shows and even a full circus. From Marriott to the park's current owner, Cedar Fair Entertainment Company, Great America has entertained and continues to entertain millions of guests in what is now the heart of Silicon Valley.