A leader's role is to move others. To engage them and to inspire them to action. Effective leaders use every speaking opportunity to influence and inspire-in their phone calls, in meetings, in elevator conversations, in presentations, and in their formal speeches. They realize that the true task of leaders is to create believers. Many leaders take time to craft effective formal speeches and presentations, but fall down on the day-to-day communication. For too many leaders, "informal" is synonymous with "unprepared" when it comes to informal speaking situations. When people fail to communicate, they fail to lead. Speaking As a Leader puts communications squarely at the centre of leadership and shows how to lead every time you speak-from the biggest stage to the most informal hallway conversation or phone call. It helps readers to meet the enormous challenge of engaging, energizing, and motivating others day in and day out. In today's flattened organizations, leadership opportunities are plentiful and exist in every interaction and for individuals at every level. Speaking As a Leader reveals the leadership moments that exist in even the most informal settings and shows how to: Inspire and influence others, every time you speak Listen effectively, in three dimensions Move from Information to Inspiration Take the "numb" out of numbers See why you are the best visual and how to avoid "Death by PowerPoint" Move from Subject to Message Structure your thoughts and message in any situation, using a four-step model Create a leader's presence and show your passion Become a constant leader. Speaking As a Leader offers a four-step model to unlock your leadership potential every time you communicate and help you turn your listeners into followers and believers. You will learn how to mobilize others through the power of your ideas, whether in a formal speech, a presentation to your colleagues, a phone call or a brief conversation. You will learn how to lead every time you speak.