You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are. This again with the help of the probably best-known example of entrepreneurial storytelling - do you already guess which company we are talking about?
Storytelling Pocketbook
Roger E. Jones
book
Then What Happens? : Storytelling and Adapting for the Theatre
Mike Alfreds
book
The Transformational Leader : How the World's Best Leaders Build Teams, Inspire Action, and Achieve Lasting Success
Matt Mayberry
audiobook
Storytelling with You : Plan, Create, and Deliver a Stellar Presentation 1st Edition
Cole Nussbaumer Knaflic
audiobook
The Spirituality of Imperfection
Katherine Ketcham, Ernest Kurtz
audiobook
The Lean Leader : A Personal Journey of Transformation
Robert B. Camp
audiobook
The No Club: Putting a Stop to Women's Dead-End Work
Linda Babcock, Brenda Peyser, Lise Vesterlund, Laurie Weingart
audiobook
Storytelling Skills : The Effectiveness of Storytelling Technique to Improve Communication and Create Opportunities for Success
Jim Colajuta
audiobook
The Power of Storytelling : Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs
Jim Holtje
audiobook
The Science of Storytelling: Why Stories Make Us Human, and How to Tell Them Better
Will Storr
audiobook
Innovativ rekrytering : Strategier som förenklar, effektiviserar och inspirerar
Thomas Eklöf, Nils Hallén
book
Your Brain at Work, Revised and Updated : Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
David Rock
audiobook