You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are. This again with the help of the probably best-known example of entrepreneurial storytelling - do you already guess which company we are talking about?
Storytelling per principianti: Il fattore di successo nel marketing Come raccontare la sua storia e trasformare i suoi clienti in fan - inclusa una lista di controllo del piano editoriale.
Nicole Menrath
audiobook
Storytelling pour débutants: Le facteur de réussite en marketing Comment raconter votre histoire et transformer vos clients en fans - y compris la liste de contrôle du plan éditorial
Nicole Menrath
audiobook
5 Secrets of Story Structure : How to Write a Novel That Stands Out
K.M. Weiland
audiobook
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
audiobook
Streetwise Selling On Ebay : How to Start, Manage, And Maximize a Successful eBay Business
Sonia Weiss
book
Att skriva en roman : En bok om författeri
Ivar Lo-Johansson
book
Så marknadsför du dig och din verksamhet i sociala medier - snabbt och lönsamt
Holger Wästlund
book
Extinct for a Reason : A Field Guide to Failimals and Evolosers
Scott Cooney, Aaron Adler
book
Så gör jag
Bodil Malmsten
book
Storytelling Pocketbook
Roger E. Jones
book
Then What Happens? : Storytelling and Adapting for the Theatre
Mike Alfreds
book
Grave Matters : A Journey Through the Modern Funeral Industry to a Natural Way of Burial
Mark Harris
book
Permission : The New Memoirist and the Courage to Create
Elissa Altman
audiobook
The Transformational Leader : How the World's Best Leaders Build Teams, Inspire Action, and Achieve Lasting Success
Matt Mayberry
audiobook