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Summary: Traction : Review and Analysis of Weinberg and Mares' Book

The must-read summary of Gabriel Weinberg and Justin Mares' book: "Traction: A Startup Guide to Getting Customers".

This complete summary of the ideas from Gabriel Weinberg and Justin Mares' book "Traction" states that there are lots of start-ups trying to be successful today. According to Weinberg and Mares, the start-ups that manage to reach success are the ones that create ‘traction’ by generating customer growth and momentum. This should be the main aim of anyone launching a start-up and they should use the Bullseye Framework to identify which traction channels they should use. The Bullseye Framework has five key principles; brainstorm, rank, prioritise, test and focus. This summary explains each of these principles in detail, allowing you to learn the best way to launch a successful start-up.

Added-value of this summary:

• Save time

• Learn the Bullseye Framework to identify to right traction channels

• Ensure your start-up is successful

To learn more, read the summary of “Traction” to discover how to create customer growth and momentum for your start-up and succeed!

E-bok

  • Publicerad: 2015-07-01

  • Språk: Engelska

  • Förlag: Business Book Summaries

  • ISBN: 9782511035993


Författare:

  • BusinessNews Publishing

Format:

  • E-bok

Längd:

  • 28 sidor

Språk:

Engelska

Kategorier:

  • Personlig utveckling
  • Självhjälp och populärpsykologi
  • Business
  • Entreprenörskap
  • Business
  • Marknadsföring
  • Fakta
  • Pedagogik

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