Forfatter • 4 bøger
Hacking the Human Mind : The behavioral science secrets behind 17 of the world's best brands
MichaelAaron Flicker, Richard Shotton
The Choice Factory : 25 behavioural biases that influence what we buy
Richard Shotton
The Illusion of Choice : 16½ psychological biases that influence what we buy
La fábrica de la elección : 25 sesgos de comportamiento que influyen en lo que compramos
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