Well Connected : An Unconventional Approach to Building Genuine, Effective Business Relationships

Smart executives who want to reach virtually any business goalfrom raising capital to generating sales leads to finding the perfect jobknow that networking is the key to their success. But traditional networking techniquesi.e., meet as many people as possible, amass huge numbers of connections and friends in your LinkedIn and Facebook networksrarely produce more than a handful of relationships that pay off. In Well-Connected, networking maven and coach Gordon Curtis argues that the secret to building truly effective relationships is to narrow your network. You don't need a hundred or a thousand people to help you accomplish your business objectives: You just need onethe right oneand you need to connect with that person well. Unlike other gimmicky networking books, Well-Connected is the first to present a proven methodology for building key relationships that delivers measurable, predictable, and positive results. The author provides a two-step approach: First, identify the right persona "critical enabler"who is inclined and likely to help you. Second, unlock the critical enabler's willingness and ability to provide what you need by offering her something valuable before you ask her for anything. Filled with success stories, Curtiss book redefines what it means to be well-connected and shows that all of us have more to offerand more that we can getwhen we approach networking the right way. Well-Connected is the playbook for sophisticated business people and ambitious MBAs who know theres a better way to connect with the right people to get things done better and faster.