Drawing from extensive research in the new science of persuasion, Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini, prove that small changes can make a big difference.
Influence, New and Expanded : The Psychology of Persuasion
Robert B. Cialdini
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Influence : The Psychology of Persuasion
Robert B. Cialdini
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HBR's 10 Must Reads for New Managers
Harvard Harvard Business Review, Linda A. Hill, Herminia Ibarra, Robert B. Cialdini, Daniel Goleman
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HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
Harvard Harvard Business Review, Robert B. Cialdini, Nick Morgan, Deborah Tannen
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