This book will show how the principles of advertising research and planning can also be applied to the dirty business of presenting and selling ideas. It is for anyone whose job is to stand up in front of others, and persuade (which is, of course, almost everyone.) While many books exist on the subject of presentations and persuasion, there are none tailored specifically to the needs of the advertising industry, where the currency is that of ideas, rather than physical products. Perfect Pitch provides valuable lessons from inside and outside the advertising industry in the art of presenting creative ideas and new business pitches in a more engaging and effective manner.
Pitch Perfect : How to Say It Right the First Time, Every Time
Bill McGowan
audiobook
The Leadership Challenge : How to Make Extraordinary Things Happen in Organizations, 5th Edition
James M. Kouzes, Barry Z. Posner
audiobook
Tusen år av fantasy : resan till Mordor
Bo Eriksson
book
Extended Summary Of Leaders Eat Last: Why Some Teams Pull Together and Others Don't – Based On The Book By Simon Sinek
Mentors Library
book
Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland
audiobook
Learn Italian with Paul Noble for Beginners – Complete Course : Italian Made Easy with Your 1 million-best-selling Personal Language Coach
audiobook
HBR's 10 Must Reads on Negotiation
Harvard Harvard Business Review, Daniel Kahneman, Deepak Malhotra, Erin Meyer, Max H. Bazerman
audiobook
The Fearless Organization : Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth
Amy C. Edmondson
audiobook
Noise
Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
audiobook
Praktisk retorik
Göran Hägg
audiobookbook
Mod att leda
Brené Brown
audiobook
Italienska Direkt
Ann-Charlotte Wennerholm
audiobook