This book makes you street-smart, with only a bit of academia!
Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping.
They give useful advice for young professionals how the business world works in stories from the marketing and sales frontier and in textbook chapters.
Écrit par Thomas Andersen et Sal Hatteea
This book makes you street-smart, with only a bit of academia!
Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping.
They give useful advice for young professionals how the business world works in stories from the marketing and sales frontier and in textbook chapters.
anglais
