Please note: This is a companion version & not the original book.

Sample Book Insights:

#1 The secret to success is delivering a great product. No amount of marketing savvy or salesmanship can overcome a weak product.

#2 The iPhone was introduced by Apple in 2007. It was a completely new product that solved a problem in an unexpected way. It was a complete rethinking of the solution, from the ground up. Apple’s stock soared.

#3 To build a platform, you must deliver great products that you are delighted to offer. If you don’t, your attempt will fail. If you create outstanding products, everything else becomes much easier.

#4 We don’t need more messages or products. We need better messages, products, and services. Specifically, we need those that wow. This is the compelling product part of the success equation.