Författare • 4 böcker
Brand Relevance : Making Competitors Irrelevant
David A. Aaker
Managing Brand Equity
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Leadership : Building Assets In an Information Economy
Erich Joachimsthaler, David A. Aaker
4 av 4 titlar
Du har visat alla böcker av David A. Aaker
