Rose Well Holiday Park needs a hero. This once shining icon of the Great British Holiday Camp is dying, and the last residents are more interested in preparing for a zombie apocalypse or fighting off imaginary UFOs than playing Crazy Golf or Bingo. In addition, a foreign bottled water company is attempting to force a sale so they can seize the last asset of Rose Well Park, the Rose Well Spring. What Rose Well Park could probably do without, is a hero whose belief in a better tomorrow far outweighs any of his past achievements. But William Fox is all they have. Armed with nothing more than an undying sense of optimism and a box of books about alien conspiracies, he slowly draws up his plans to make Rose Well Park famous.