Are you looking to take your business to another level with the power of EFFECTIVE BRANDING TECHNIQUES?

You may be missing out on the key to success because you are not using the right branding techniques. The book will show you modern branding techniques that will help you fix that, so you can get the best results.

A better understanding and projection of your brand will allow you to create a stronger image that attracts customers and investors.

You'll learn how to create a brand that's both unique and recognisable, and that speaks to your target market.

In this book you'll learn:

The Importance of a Name

The Importance of the Logo

The Importance of Color

Contract the Brand

Publicity is a Good Thing

Advertising the Brand

Be Authentic

It’s not all about quality

Category Over Brand

Keep it Simple

Don’t be a Stuck Up Brand

A Second Thought on Naming

Keep Brand Names and Company Names Separate

Beware of Sub-branding

Can You Ever Extend the Brand?

Think Globally

Branding and the Internet

Naming and the Internet

Globalism and the Internet

Conclusion