Teaching firms how to integrate new media into their marketing strategy involves showing professionals that they are actually accomplishing familiar marketing tactics, just in newer, slightly different ways. In Social Media for Professionals, emphasis is placed on the strategies achieved through the tools, rather than just a focus on the tools, themselves. This helps keep the book timely even as new tools emerge-suggestions will be provided for applying the concepts within as newer technologies emerge. Appropriate tool choice will hinge on strategic purpose--discussed in depth-and culminating with how one determines return on investment (ROI) in SM use. Author will provide step-by-step approaches to successful professional blogging. High-level strategies for using Twitter, LinkedIn, Friendfeed and Facebook will also be covered. Again, because these tools evolve continuously, the purpose of use will be emphasized with each rather than click-by-click instructions which
Social Media Strategies for Professionals and Their Firms
Forfattere:
Oppleser:
Språk:
engelsk
Format:
The End the Free Market : Who Wins the War Between States and Corporations?
Ian Bremmer
audiobookLaw Firm SEO : Exposing the Google Algorithm to Help You Get More Cases
Jason Hennessey
audiobookCuckooland : Where the Rich Own the Truth
Tom Burgis
audiobookPipe Dreams - The Secret Diary of a Neighbourhood Plumber (Unabridged)
Nicholas James
audiobookRobin
Dave Itzkoff
audiobookBergenseren : en historisk analyse
Morten Hammerborg
audiobook1936
Sven Egil Omdal
audiobookOslo : et eventyr
Erik Fosnes Hansen
audiobookElon Musk : en biografi
Walter Isaacson
audiobookSpilleren : på innsiden av invasjonen som rystet verden og gjorde Volodymyr Zelenskyj til en leder
Simon Shuster
audiobookMed skjebnen i hånden : Churchill-slekten i krig og fred
Richard Herrmann
audiobookMaria Stuart og hennes verden : en kongelig slektshistorie
Richard Herrmann
audiobook