TikTok has grown into a staple of the social mediascape. Brands are slightly unsettled but quickly won over by this new video-sharing platform, with more and more seeing the opportunity for influencer marketing tailored to a new audience. By offering creative "formats" that match TikTok's unique style, this guide aims to inspire you to create equally unique content with your influencer. Familiarize yourself with these new rules, be creative and take the leap - TikTok is here to stay!