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Beyond Advertising : Creating Value Through All Customer Touchpoints

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.

This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:

Holistically orchestrate and allocate resources across all touch points

Redefine expectations of success to align for multi-win outcomes

Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy story

Develop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points

Lydbok

  • Utgitt: 1.5.2017

  • Språk: engelsk

  • Forlag: Ascent Audio

  • ISBN: 9781469066875


Forfattere:

  • Catharine Findiesen Hays
  • Yoram (Jerry) Wind

Oppleser:

  • Karen Saltus

Format:

  • Lydbok

Varighet:

  • 8 h 41 min

Språk:

engelsk

Kategorier:

  • Business
  • Ledelse
  • Business
  • Markedsføring

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