Your customer service plan is only as strong as its weakest link.

What would a social media revolt, based on a single mishandled customer exchange, cost your company? This book's 48 Rules for Strategic Customer Care give you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System. Customer Service the Sandler Way helps you and create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists.