Getting Innovation Right

Getting Innovation Right departs from the conventional wisdom of innovation, which encourages creativity, freewheeling experiments, tolerance for mistakes and failures, play, intuition, collaboration, curiosity, and so on. Play and curiosity are a wonderful part of everyday life and have their place in creating a culture of high performance, but they are not enough to drive results in the harsh realities of commerce. This book takes a hard-nosed stance and says, innovation is nothing if it is not successful. Here's what it takes to get traction and growth in the marketplace. A practical guide, this is the ultimate handbook for generating game-changing innovation in today's tumultuous economy, providing practicable guidance for an outcome-based approach to innovation that generates lasting value for clients. Kahan identifies the specific strategies that add value, including: introducing new ways of working, dealing successfully with disruption, coping with the down