David A. Aaker

Autor*in • 4 Bücher

Brand Relevance : Making Competitors Irrelevant

David A. Aaker

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker

Managing Brand Equity

David A. Aaker

Brand Leadership : Building Assets In an Information Economy

Erich Joachimsthaler, David A. Aaker

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