Innovation generally refers to changing processes or creating more effective processes, products and ideas. For businesses, this could mean implementing new ideas, creating dynamic products or improving your existing services. Innovation can increase the likelihood of your business succeeding.

Bringing innovation into your business can help you save time and money, and give you the competitive advantage to grow and adapt your business in the marketplace. This book will give you the insight from industry professionals that have been there and sold the t-shirt. They will help define your objectives, create, market and monetise your IP.