‘ may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece’NoiseAngela Duckworth, author ofGrit
‘An absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight’Steven Levitt, co-author ofFreakonomics
From the world-leaders in strategic thinking and the multi-million copy bestselling authors of and , the next big book to change the way you think.Thinking Fast and SlowNudge
We like to think we make decisions based on good reasoning – and that our doctors, judges, politicians, economic forecasters and employers do too. In this groundbreaking book, three world-leading behavioural scientists come together to assess the last great fault in our collective decision-making: noise.
We all make bad judgements more than we think. shows us what we can do to make better ones.Noise
THE INTERNATIONAL BESTSELLER ‘A monumental, gripping book … Outstanding’SUNDAY TIMES